June 21, 2018

June 21, 2018

Marjolaine BEZANCON, Lydie BONNEFOY-CLAUDET, Caroline MORRONGIELLO (IREGE),
#lurkposter, #hybridconsumer: understanding “lurkingposing” behaviours

&

Isabelle FROCHOT, Dominique KREZIAK (IREGE),
Home away from home: a longitudinal study of the holiday appropria.on process

=> Abstracts

May 24, 2018

May 24, 2018

Christophe HAON (GEM, IREGE) 
How Firms Create Market Orientation: An Empirical Confirmation of Gebhardt et al.’s (2006) Path-Dependent Process

=> Abstract