BERTHINIER-PONCET A. (Cnam Paris, LIRSA-Hesam Université), CASTO GONÇALVEZ L. (ESIEE Paris, IRG/Université Paris-Est), DUBOULOZ S. (Université Savoie Mont Blanc, IREGE), THEVENARD-PUTHOD C. (Université Savoie Mont Blanc, IREGE), RUIZ E. (Université de Strasbourg, BETA)
Innovating with communities: which ones to involve and in what stage of the innovation process? The case of the outdoor sports industry
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BEZANÇON M. (IREGE, Université Savoie Mont Blanc),

When using a broker leads to a “bad deal” illusion: Opportunity costs, price satisfaction and recommendation intentions

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PERRIGOT R. (CREM, Université de Rennes 1),

The importance of human rela5onships within franchise chains in the social sector: The case of Jibu providing drinking water in East African countries

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BOURGEL B. (IREGE, Université Savoie Mont Blanc),

Societal performance of mountain resorts: a systematic review of the literature

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BAUDU R., CHARLIER D., LEGENDRE B. (IREGE, USMB)

Fuel Poverty and Health condition

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GANASSALI S. (IREGE, Université Savoie Mont Blanc)

Echoing the golden legends: Storytelling archetypes and their impact on brand perceived value

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