May 16, 2019
PERRIGOT R. (CREM, Université de Rennes 1),
The importance of human rela5onships within franchise chains in the social sector: The case of Jibu providing drinking water in East African countries
PERRIGOT R. (CREM, Université de Rennes 1),
The importance of human rela5onships within franchise chains in the social sector: The case of Jibu providing drinking water in East African countries
BOURGEL B. (IREGE, Université Savoie Mont Blanc),
Societal performance of mountain resorts: a systematic review of the literature
GANASSALI S. (IREGE, Université Savoie Mont Blanc)
Echoing the golden legends: Storytelling archetypes and their impact on brand perceived value
BELKHOUJA S. (Grenoble Ecole de Management, IREGE), GENET C. (Grenoble Ecole de Management)
To what extent cross-functional collaborations in the early stage of innovation affect the decision to develop a new product?
FROCHOT I., KREZIAK D. (IREGE, Université Savoie Mont Blanc)
Altered States of Touristhood : exploring the experience of travel