November 17th 2022

November 17th 2022

Emilie RUIZ (USMB, IREGE), The Dark Side of Gamification: Unintended Consequences of Designing Gamified Crowdsourcing Platforms
Co author: Michela Beretta (Aarhus University BSS)
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November 10th 2022

November 10th 2022

Anna LUPINA-WEGENER (Department of International Business, ZHAW School of Management and Law),
The role of identity leadership in constructing post-merger identity: The case of a French acquisition in China
Co author: Rolf van Dick (Goethe Universität, Frankfurt)
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> Seminars schedule

November 10th 2022

October 6th 2022

Sarah LE DUIGOU (USMB, IREGE), Energetic transition and labour market performance: Can we make carbon tax socially acceptable?
Co authors : Dorothée CHARLIER, Bérangère LEGENDRE
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October 27th 2022

October 27th 2022

Jonas STEFFL (Department of Media Management, Faculty of Media, Bauhaus-Universität Weimar, Germany), Winning The Green Brand Image Battle – The Role of Green Product Innovations, Limited-Editions and Co-Branding
Co authors: Stéphane GANASSALI (USMB, IREGE), Jutta EMES (Universität Weimar)
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October 20th 2022

October 20th 2022

Stéphane GANASSALI (USMB, IREGE), Speak to their hearts! Promoting consumer social responsibility through emotional appeals
Co-author: Justyna Matysiewicz (University of Economics, Katowice)
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