Jonas STEFFL (Department of Media Management, Faculty of Media, Bauhaus-Universität Weimar, Germany), Winning The Green Brand Image Battle – The Role of Green Product Innovations, Limited-Editions and Co-Branding
Co authors: Stéphane GANASSALI (USMB, IREGE), Jutta EMES (Universität Weimar)
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October 6th 2022
Sarah LE DUIGOU (USMB, IREGE), Energetic transition and labour market performance: Can we make carbon tax socially acceptable?
Co authors : Dorothée CHARLIER, Bérangère LEGENDRE
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