Two IREGE researchers (Romain Gandia and Boris Bourgel) are combining their expertise to propose the webinnov “Sustainable and innovative business models: how can mountain tourism be inspired by other industries? This webinnov, organized by the USMB Foundation, is part of the prefiguration of the new Sustainable Tourism Chair. It is the third chair co-sponsored by the laboratory, which is also involved in the IOPEN and C2E chairs.