17/11/2022
Emilie RUIZ (USMB, IREGE)
The Dark Side of Gamification: Unintended Consequences of Designing Gamified Crowdsourcing Platforms
Co-auteure : Michela Beretta (Aarhus University BSS)
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10/11/2022
Anna LUPINA-WEGENER (Department of International Business, ZHAW School of Management and Law),
The role of identity leadership in constructing post-merger identity: The case of a French acquisition in China
Co-auteur : Rolf van Dick (Goethe Universität, Frankfurt)
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The role of identity leadership in constructing post-merger identity: The case of a French acquisition in China
Co-auteur : Rolf van Dick (Goethe Universität, Frankfurt)
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27/10/2022
Jonas STEFFL (Department of Media Management, Faculty of Media, Bauhaus-Universität Weimar, Germany), Winning The Green Brand Image Battle – The Role of Green Product Innovations, Limited-Editions and Co-Branding
Co authors :Stéphane GANASSALI (USMB, IREGE), Jutta EMES (Universität Weimar)
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> Calendrier des séminaires 2022-2023
20/10/2022
Stéphane GANASSALI (USMB, IREGE) Speak to their hearts! Promoting consumer social responsibility through emotional appeals
Co-auteure : Justyna Matysiewicz (University of Economics, Katowice)
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13/10/2022
Aude POMMERET (USMB, IREGE), Confronting the carbon pricing gap: Second best climate policy
Co-auteurs : Francesco RICCI, Katheline SCHUBERT
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06/10/2022
Sarah LE DUIGOU (USMB, IREGE), Energetic transition and labour market performance: Can we make carbon tax socially acceptable?
Co-auteures : Dorothée CHARLIER, Bérangère LEGENDRE
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