Stéphane GANASSALI (USMB, IREGE) Speak to their hearts! Promoting consumer social responsibility through emotional appeals
Co-auteure : Justyna Matysiewicz (University of Economics, Katowice)
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Stéphane GANASSALI (USMB, IREGE) Speak to their hearts! Promoting consumer social responsibility through emotional appeals
Co-auteure : Justyna Matysiewicz (University of Economics, Katowice)
> En savoir plus